1. Who we are
SmartLink Broadband Services is a broadband and connectivity-focused business serving customers and enquiries in the United Kingdom.
In this policy, “SmartLink”, “we”, “us” and “our” refer to SmartLink Broadband Services. “You” and “your” refer to a visitor, customer or other individual interacting with our website or communicating with us.
Our website is: www.smartlinkbroadbandservices.com
Our published telephone contact number is +44 1333 540187.
If SmartLink is acting only as an intermediary or providing information about a third-party telecommunications provider, that provider may separately process your personal information under its own privacy notice.
2. Information we collect
We aim to collect only information that is reasonably relevant to the purpose for which it is provided or otherwise collected.
Information you provide directly
Depending on how you contact us, this may include:
- Your name or preferred form of address.
- Telephone number and other contact details.
- Your email address, where you choose to provide it.
- Your location or postcode when needed to discuss service availability.
- Information about the broadband, fibre, Wi-Fi, mobile or business connectivity service you are interested in.
- Details contained in messages, enquiries or other communications you send to us.
Information collected automatically
When you use a website, certain technical information may be collected automatically by the website, hosting provider, security tools or analytics services, where enabled. This can include information such as IP address, browser type, device information, pages viewed, approximate location derived from IP address, referring pages and timestamps.
We do not intend to use this technical information to identify you personally unless it is necessary for a legitimate business, security or legal purpose.
3. How we use information
We may use personal information for purposes including:
- Responding to enquiries and requests for information.
- Discussing broadband, fibre, Wi-Fi, mobile or business connectivity options.
- Checking or discussing service availability where relevant information is supplied.
- Communicating with you about an enquiry or service you have requested.
- Operating, maintaining and improving our website and services.
- Monitoring website performance, security and reliability.
- Preventing fraud, abuse, unauthorised access or other security incidents.
- Keeping appropriate business and legal records.
- Complying with applicable legal or regulatory requirements.
We will not use personal information for unrelated purposes where doing so would be inconsistent with the purpose for which the information was collected, unless permitted or required by applicable law.
4. Lawful basis for processing
Where UK data-protection law requires a lawful basis for processing personal data, the basis we rely on will depend on the circumstances.
| Purpose | Potential lawful basis |
|---|---|
| Responding to an enquiry or taking steps requested before a service is provided. | Performance of a contract or steps at your request before entering into a contract. |
| Operating, securing and improving the website. | Legitimate interests, where those interests are not overridden by your rights and interests. |
| Sending optional direct marketing where consent is required. | Consent, where applicable. |
| Maintaining records or responding to lawful requests. | Legal obligation, where applicable. |
Where we rely on legitimate interests, we consider the relevant interests and balance them against the potential impact on individuals before processing.
7. How long we keep information
We retain personal information only for as long as is reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, regulatory, dispute-resolution or security requirements.
Retention periods can vary according to the type of information and the reason it was collected. When information is no longer required, we will take reasonable steps to securely delete it, anonymise it or otherwise dispose of it in accordance with our applicable retention practices.
8. Security
We take reasonable technical and organisational measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
No method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure. For this reason, you should avoid sending unnecessary confidential or highly sensitive information through ordinary website forms, email or other unsecured communication channels.
9. Your data-protection rights
Depending on the circumstances and subject to legal conditions and exemptions, UK data-protection law may give you rights including:
- The right to request access to personal data we hold about you.
- The right to request correction of inaccurate or incomplete information.
- The right to request deletion of personal data in certain circumstances.
- The right to request restriction of processing in certain circumstances.
- The right to object to certain processing, including some processing based on legitimate interests.
- The right to data portability in circumstances where it applies.
- The right to withdraw consent where processing is based on consent.
These rights are not absolute and exceptions can apply. We may need to verify your identity before responding to a request.
Marketing communications
If we send direct marketing communications where consent or another legal requirement applies, you can ask us to stop sending them. You can contact us using the details in the Contact section below.
Complaints
If you are concerned about how we have handled your personal information, please contact us first so that we have an opportunity to address your concern.
You may also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data-protection regulator. Further information is available from the ICO's official website: ico.org.uk .
10. Children's privacy
Our website and connectivity services are not directed specifically at children. We do not knowingly seek to collect personal information from children where doing so is not appropriate.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review the situation and take appropriate action.
11. Third-party websites and services
Our website may contain links to third-party websites, services or resources. These websites operate under their own privacy policies and terms.
We are not responsible for the privacy practices, security or content of third-party websites. We recommend reading the relevant privacy notice before submitting personal information to another website.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal obligations or privacy practices.
When changes are made, the updated version will be published on this page with a revised effective or updated date where appropriate.
13. Contact us
If you have a privacy question, want to exercise a data-protection right, or need clarification about how your information is handled, please contact SmartLink Broadband Services.
Last updated: 1 September 2026