01 / CLARITY
Clear information
We explain connectivity categories in practical terms so customers can understand what they are considering before making a decision.
About SmartLink
A straightforward approach to connectivity.
SmartLink Broadband Services provides connectivity-related services and information for customers considering broadband, fibre broadband, home Wi-Fi, mobile SIM and business connectivity options in the UK.
Our approach is simple: explain the relevant options clearly,
avoid assumptions about availability, and encourage customers
to confirm the details that apply to their own location.
Who We Are
Connectivity should be easy to understand.
Choosing an internet or connectivity service can involve more than simply picking a speed. The connection available at an address, the technology used, the provider, pricing, installation requirements, contract terms and the customer's actual usage can all affect which option makes sense.
SmartLink Broadband Services is focused on helping customers navigate those conversations in a clear and practical way. Our services cover home broadband, fibre broadband, home Wi-Fi, mobile SIM and business connectivity options.
We do not assume that the same service is available everywhere or that one package is suitable for every customer. Instead, we encourage customers to consider their location and requirements and to confirm the details of the particular service being discussed.
This approach is reflected throughout our website. We aim to provide useful information without presenting general service descriptions as guarantees about a customer's individual connection.
Our approach
Clear information, realistic expectations and service details that are confirmed for the relevant location and provider.
What Matters To Us
Principles behind the SmartLink experience.
The way we present connectivity options is based on keeping information useful and avoiding claims that cannot be confirmed for every customer or location.
02 / ACCURACY
Realistic expectations
We avoid treating advertised speeds, availability or service descriptions as universal guarantees.
03 / RELEVANCE
Location matters
Broadband and fibre availability can vary by address, which is why the relevant location is important when discussing service options.
04 / CHOICE
Informed decisions
Customers should be able to understand the important service details and compare what is actually available to them.
05 / PRACTICAL
Useful conversations
We encourage customers to start with their actual requirement rather than assuming that a particular package or connection type is right.
06 / HONESTY
No blanket promises
Pricing, speeds, installation, contract terms and availability should be confirmed for the specific service and location.
How We Work
Less guesswork. More useful information.
There is a difference between explaining a service category and promising a particular result. SmartLink keeps that distinction clear.
Our approach
Start with the customer's requirement.
A home user, a remote worker and a business may all need internet access, but their requirements can be very different. We start with the use case and then consider the relevant connectivity category.
✓
Home, individual and business connectivity requirements
✓
Relevant questions about location and intended use
✓
Service details considered before a decision
What we avoid
Claims that sound certain when they are not.
General connectivity information should not be presented as though every customer receives the same service. We therefore avoid blanket promises about speeds, pricing, availability or performance.
•
No universal availability claims
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No blanket speed guarantees
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No unsupported savings or performance promises
Customer Journey
What you can expect when you contact us.
The conversation can begin with a simple question. You do not need to know the technical name of the service before getting in touch.
01
Explain what you are trying to connect
Tell us whether the requirement is for a home, individual use or a business, and describe the type of internet use involved.
02
Provide the relevant location
Location can be important because broadband and fibre availability, connection technology and service details can vary between addresses.
03
Discuss the available category
Depending on the requirement, the conversation may involve broadband, fibre, home Wi-Fi, mobile/SIM or business connectivity.
04
Confirm the important service details
Before choosing an option, confirm availability, connection type, speed information, price, installation, contract terms and other applicable details.
About SmartLink
A few questions about our approach.
These answers describe SmartLink at a general level. Exact service details depend on the relevant location and provider.
What does SmartLink Broadband Services do? +
SmartLink Broadband Services provides connectivity-related services and information covering home broadband, fibre broadband, home Wi-Fi, mobile SIM and business connectivity options in the UK, subject to availability.
Is SmartLink a network operator? +
SmartLink's website does not describe the business as a third-party network operator. SmartLink is not affiliated with or endorsed by a third-party network operator, telecommunications provider or brand unless expressly stated.
Why do you mention location so often? +
Broadband and fibre availability, connection technology, speeds, pricing and installation requirements can vary by location. A service description should therefore not be treated as confirmation that the same option is available at every address.
Do you guarantee a specific broadband speed? +
No blanket speed guarantee is made. Advertised service speeds and actual performance can depend on the service, connection, network, equipment and Wi-Fi environment.
Can I contact SmartLink if I am unsure what I need? +
Yes. You can explain what you are trying to achieve and where the service is needed. The conversation can then focus on the relevant connectivity category and the details that should be checked.
How can I speak with SmartLink? +
You can call SmartLink Broadband Services on +44 1333 540187 to discuss broadband, fibre, home Wi-Fi, mobile SIM or business connectivity options.
SmartLink Broadband Services
Have a question about your connectivity?
Tell us what you need, where the service is required and whether it is for home or business use. We can discuss the relevant connectivity options and the information worth checking before you make a decision.